![]() Will these things matter? It depends on the person of course, so I’ll go through the different personas, from most casual to most hardcore to see if they care about these things. (speculation) a different business model - Stadia is all about convenience, and having to decide to spend $60 on a game is a huge inconvenience, so my guess is that there will be low cost options to play for limited time (by the hour, monthly subscription, rent for X days).amazing graphics - comparable to a high end PC.Compared to $200-$500 that current consoles cost low barrier to entry for users - if they already have a computer they can use that, or a Chromecast + controller that will likely sell for $40-$60 combined.easy game access - no going to the store, no downloading, just “click and play”.screen choice - play the same game on different screens (TV, laptop, phone, tablet). ![]() There’s a few things that game streaming provides that other platforms don’t have: What does Stadia bring to the table relative to other platforms? Examples: Fortnite, PUBG, Uncharted, League of Legends, Grand Theft Auto, Call of Duty, etc. Can sometimes require a significant time investment (60+ minutes). Examples: World of Warcraft, sports games and racing games.įast paced realtime gameplay where you have to be very skilled to have any kind of success. Most game playing kids (6-12 y/o) fall into this group.Įven more fast paced and realtime gameplay. Examples: Minecraft, Roblox, kid-focused platformers. ![]() Requires a longer time investment (10-30 minutes) to get a meaningful experience. Dominated by puzzle games and strategy games.įaster paced, and realtime gameplay. Can complete “a round” in a relatively short time (< 10 minutes). What do games look like?īefore diving deeper into the analysis I’m going to establish certain types of games that currently exist, as most likely those will be the games that will also be on Stadia (at least for the first few years). This analysis will attempt to determine who will be the gaming audience for the Stadia and if that will count as success. Mobile has succeeded without first-party game developers because the users were already there for the other apps. This brings in an initial player base that then encourages more developers and you get a virtuous cycle. Traditionally game platforms have had the platform creator bootstrap one side of the marketplace through “first party” titles Mario, Uncharted, Halo being the notable examples. For gamers it’s more complicated as a new platform means establishing a new “identity”, friends list, etc plus the actual cost of the hardware and games. For developers it’s a simple calculation of expected revenue vs the actual and opportunity cost of porting their game. Stadia, a new game platform, will need to convince both sides that it’s worth the investment. Game platforms are two sided marketplaces that bring game developers and game players together. Since its first announcement and launch, people began counting the days until Google stuck a fork in the service.Will Google Stadia Succeed? Will Google Stadia Succeed? The news of Google Stadia finally being shut down is not surprising to anyone in the gaming community. Harrison also says Google plans to “make it available to our industry partners, which aligns with where we see the future of gaming headed.” Harrison points out in the blog post hints at Google taking Stadia’s technology and applying to other Google properties like YouTube, Google Play, and its AR technology. “And while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.” “A few years ago, we also launched a consumer gaming service, Stadia,” Stadia vice president and GM Phil Harrison said in a blog post. Stadia Pro subscriptions will not be eligible for a refund but will not be charged as the service begins its shutdown process. ![]() Google dropped the unsurprising news in a blog post announcing that people who, for whatever reason, are on the service can continue to play games on Google Stadia until January 18th, 2023.Īnyone who purchased Google Stadia hardware, games, and add-ons through the Google Store will get a refund from Google, and the tech giant expects those refunds to be completed by mid-January. Google Stadia, Google’s cloud gaming service, is being shut down. ![]()
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